Switching Perspective from ‘Us’ to ‘You’ Reaps Rewards

Generating more qualified leads

The doeLEGAL team sought to accelerate growth. By using the ValueSelling Framework® for more precision in value-based messaging, doeLEGAL began implementing higher-performing inbound campaigns to drive more leads and support the sales effort to win against the competition and unseat incumbents.

RESULTS:

  • 3x increase in RFP wins
  • 300% increase in demo requests
  • 100% increase in website engagement via campaign email calls to action (CTAs)

Click here to read the entire story and see how transforming our marketing and sales approach to the market has elevated our value to legal professionals in law departments and law firms. The strategic change in business perspective came about after working with Value Selling Associates. Their framework focuses on the value delivered to clients, not our products and services. Our success revolves around the added value our clients receive using ASCENT® and doeDISCOVERY™. These changes are creating an environment where prospects find answers that meet their needs.

If you want to see how the success of your legal colleagues can guide your own success story, click here to read about their journey.